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Public Relations · Strategic Communications · India

Hi, I'm Nikita Priya.

Public relations and strategic communications. I turn what your brand actually does into stories that national and global media want to run, and I do it across broadcast, print, digital and podcasts.

Secured in
CNBC TV18NDTVFortune IndiaMintFinancial ExpressThe GuardianMoneycontrolET NowThe PrintBusiness TodayYourStoryTimes NowThe Indian ExpressTechCrunchOutlookRepublicPTINewsXANIBusinessline CNBC TV18NDTVFortune IndiaMintFinancial ExpressThe GuardianMoneycontrolET NowThe PrintBusiness TodayYourStoryTimes NowThe Indian ExpressTechCrunchOutlookRepublicPTINewsXANIBusinessline
2+
years of Experience
7
Active client portfolio
50+
National & global outlets
10
Industries covered
01

What I do

Strategic communications designed to elevate brands, strengthen reputation, and create meaningful conversations that matter.

/ 01

Media Relations & Press

The core service: building journalist relationships, writing press releases that get opened, pitching the story, and converting it into real, named coverage.

  • Press releases
  • Story pitching
  • Media lists
  • Coverage tracking
/ 02

Strategic Communications

The narrative under the noise: messaging, founder and brand positioning, campaign architecture, and the closing reports that prove what landed.

  • Brand positioning
  • Messaging
  • Campaign strategy
  • Performance reporting
/ 03

Broadcast, Podcast & Influencer

Getting founders on air and on mic. TV segments, podcast guest spots, summit panels and influencer collaborations that build visibility fast.

  • TV & on-air
  • Podcast booking
  • Panels & events
  • Influencer outreach
/ 04

Content & Digital PR

Bylines, op-eds and thought-leadership that travel, plus SEO-aware content, social and website copy that keeps the brand visible between placements.

  • Bylines & op-eds
  • SEO content
  • Digital PR
  • Website copy
02

Selected coverage

A working sample of placements secured for clients across real estate, technology, and lifestyle.

Real Estate

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Realty Plus

Walplast takes tile adhesive awareness drive across western Rajasthan

Walplast Products drives tile adhesive awareness across western Rajasthan, educating contractors and builders about the benefits of modern tile adhesive solutions over traditional methods.

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Construction World · Feb 2026

Walplast launches HomeSure TiLeex EX 344 W and EX 456 W

Walplast Products Pvt. Ltd. has launched two new white cementitious tile adhesives aimed at demanding tile and stone installations across residential, commercial and infrastructure projects.

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IANS

Walplast reports strong year-on-year growth in HomeSure GypEx Gypsum portfolio

Walplast Products reports strong year-on-year growth in its HomeSure GypEx gypsum product portfolio, driven by rising demand across India's construction and real estate sectors.

Read Article
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ETRealty.com

Walplast Products invests Rs 300 crore in capacity expansion

These new plants located in Gujarat, Maharashtra, Madhya Pradesh and Andhra Pradesh will enhance Walplast's capacities for White, Grey and Gypsum products by 8,00,000 metric tons annually.

Read Article
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Construction Week Online

Walplast Products invests Rs 300 crore in capacity expansion

Walplast Products has invested Rs 300 crore to expand its manufacturing capacity with new plants across multiple states, reinforcing its position in the construction materials industry.

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Moneycontrol · Jun 4, 2026

Capacite Infraprojects shares gain on bagging Rs 589cr order from Raymond Realty arm

Capacite Infraprojects received a Letter of Intent from Ten X Realty East Ltd, a subsidiary of Raymond Realty, for civil core and shell works at a residential project in Wadala, Mumbai valued at approximately ₹589 crore.

Read Article
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ETInfra.com · Apr 2026

Arisinfra inks ₹800 crore procurement deal with Capacité Infraprojects

Arisinfra Solutions Ltd has signed a five-year MoU with Capacité Infraprojects valued at ₹800 crore for procuring construction materials, marking a significant development in the construction industry's supply chain.

Read Article
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ANI News · Sep 6, 2019

Capacit'e Infraprojects bags Rs 4,502 crore project from CIDCO of Maharashtra

Capacit'e Infraprojects Ltd received a Rs 4,502 crore order from CIDCO of Maharashtra for construction of 21,346 dwelling units with development of commercial area and onsite infrastructure works at Navi Mumbai.

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ETRealty.com · Apr 2026

Capacit'e, NCC bag ₹933 crore construction contracts from Great Value Realty, BPTP

Capacit'e Infraprojects and NCC have secured ₹933 crore worth of contracts from Great Value Realty and BPTP for major residential projects in Noida and Gurugram, enhancing housing options in the NCR real estate sector.

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TECH

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ETHealthworld.com

Qure.ai unveils report mapping AI deployment across India's public healthcare system

Qure.ai's latest report outlines the transformative role of AI in enhancing health outcomes across India's public healthcare system, showcasing successes in tuberculosis detection, lung cancer diagnosis, and neurological care.

Read Article
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Adgully · Jun 29, 2026

How AI-powered customer intelligence is transforming the way businesses understand their customers

Authored by Sameer Narkar, this piece explores how AI-powered customer intelligence platforms are revolutionising the way businesses understand and engage with their customers at scale.

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Indian Startup Times

Bootstrapped SaaS firm Konnect Insights nears $10 million ARR as global expansion gains momentum

Mumbai-based customer experience (CX) technology company Konnect Insights is on track to cross $10 million in annual recurring revenue (ARR), marking a significant milestone as its global expansion gains momentum.

Read Article
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YourStory · May 2025

Meet top business leaders 2025 endeavors

YourStory profiles the top business leaders of 2025, highlighting their entrepreneurial journeys, strategic vision and the endeavors that are shaping India's business landscape.

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Entrackr · May 2026

Amagi posts Rs 34 Cr profit and Rs 397 Cr revenue in first quarterly results after listing

Amagi has reported its first quarterly results after going public, posting a 28.5% year-on-year growth in revenue along with back-to-back quarterly profits in Q4 FY26.

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The Financial Express · Jun 2025

How AI Is transforming athlete development in India

Wearable sensors and motion analysis tools now capture thousands of data points per session, from acceleration and posture to micro-changes in recovery. AI turns this raw data into actionable insights instantly.

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LIFESTYLE

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ETV Bharat News · Jan 30, 2026

Interview | Dipali Mathur Dayal Won Mrs India 2025 At 44 Years, And Accidentally Exposed A Lot Of Outdated Rules

Banker, beauty pageant winner and brand builder Dipali Mathur Dayal advocates for representation and women's financial independence.

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BW Hotelier · May 2025

Marriages, Menus and the Master Chef

Celebrity Chef Sanjeev Kapoor enters the luxury wedding space, blending emotion, tradition and culinary innovation through a bespoke culinary experience, Kestone Utsav, in partnership with Kestone Global.

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Firstpost · May 17, 2025

Now Indian destination weddings exit Turkey. How much will it cost the nation?

Amid calls to boycott Turkey over its support for Pakistan, the former is witnessing massive cancellations by Indian wedding planners and families. Turkey generated tourism revenue of nearly $150 million from Indian weddings in 2024 alone.

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The Financial Express · Dec 2025

Why India's wedding boom is moving beyond metros: 4 surprising new trends you can't miss

The most sought-after metro properties are now booked a full year to a year and a half in advance, with a rise in rates by 30-50%, driving couples to turn to destination weddings in tier 2 and tier 3 cities.

Read Article
03

Where I work

Comfortable translating technical, B2B and consumer stories for a general-press audience.

01Real Estate
02Construction & Infra
03Technology & AI
04Lifestyle
05Aviation
04

Professional Experience

A foundation built through agency experience, strategic thinking, and impactful storytelling.

Present

Sr. Public Relations Executive

The Hype Studio

Lead a five-client portfolio across real estate, construction, technology, lifestyle and aviation, running media, podcast and influencer outreach, building event concepts and campaign closing reports, and owning client servicing end to end. Coverage secured in Moneycontrol, Financial Express, ETV Bharat, Firstpost, Business Today and ANI.

Mar – May 2024

Public Relations Intern

The PRactice

Supported media relations through research, media-list building, press-release drafting and story pitching. Drafted journalist responses, ran media monitoring and daily coverage reports for clients including Amagi, Collabera Digital and Accops.

Apr – Sep 2021

Content Writer Intern

Asabi Machinery Pvt. Ltd.

Created SEO-optimised content for blogs, articles and social media; aligned content with client objectives; edited and proofread for clarity, accuracy and consistency.

05

The person behind it

I'm a Mass Communication & Journalism postgraduate who came up reporting, producing and editing before I moved to the other side of the desk. That newsroom instinct is the difference. I pitch stories the way an editor wants to receive them.

As a freelancer I work the way a good in-house comms lead would: close to the brand, fast on the brief, and honest about what's a real story versus what's just an announcement. I care about coverage that's precise, measurable and reputation-building, not vanity hits.

Recognised for client communication and servicing, third rank for academic excellence, and an active member of the Institute's Internal Quality Assurance Cell.

Education

M.A. Mass Communication & Journalism
St. Joseph University · 2022–2024 · 75%
B.A. Journalism & Mass Communication
Institute of Management Studies · 2017–2020 · 75%
Detail-orientedCreative thinkerStrong communicatorCollaborativeAdaptiveDeadline-driven
Open to new projects

Let's get your brand into the rooms that matter.

Tell me what you're launching, building or repositioning. I'll tell you honestly where the story is and how we land it.