Public relations and strategic communications. I turn what your brand actually does into stories that national and global media want to run, and I do it across broadcast, print, digital and podcasts.
Strategic communications designed to elevate brands, strengthen reputation, and create meaningful conversations that matter.
The core service: building journalist relationships, writing press releases that get opened, pitching the story, and converting it into real, named coverage.
The narrative under the noise: messaging, founder and brand positioning, campaign architecture, and the closing reports that prove what landed.
Getting founders on air and on mic. TV segments, podcast guest spots, summit panels and influencer collaborations that build visibility fast.
Bylines, op-eds and thought-leadership that travel, plus SEO-aware content, social and website copy that keeps the brand visible between placements.
A working sample of placements secured for clients across real estate, technology, and lifestyle.
Walplast Products drives tile adhesive awareness across western Rajasthan, educating contractors and builders about the benefits of modern tile adhesive solutions over traditional methods.
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Walplast Products Pvt. Ltd. has launched two new white cementitious tile adhesives aimed at demanding tile and stone installations across residential, commercial and infrastructure projects.
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Walplast Products reports strong year-on-year growth in its HomeSure GypEx gypsum product portfolio, driven by rising demand across India's construction and real estate sectors.
Read Article →These new plants located in Gujarat, Maharashtra, Madhya Pradesh and Andhra Pradesh will enhance Walplast's capacities for White, Grey and Gypsum products by 8,00,000 metric tons annually.
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Walplast Products has invested Rs 300 crore to expand its manufacturing capacity with new plants across multiple states, reinforcing its position in the construction materials industry.
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Capacite Infraprojects received a Letter of Intent from Ten X Realty East Ltd, a subsidiary of Raymond Realty, for civil core and shell works at a residential project in Wadala, Mumbai valued at approximately ₹589 crore.
Read Article →Arisinfra Solutions Ltd has signed a five-year MoU with Capacité Infraprojects valued at ₹800 crore for procuring construction materials, marking a significant development in the construction industry's supply chain.
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Capacit'e Infraprojects Ltd received a Rs 4,502 crore order from CIDCO of Maharashtra for construction of 21,346 dwelling units with development of commercial area and onsite infrastructure works at Navi Mumbai.
Read Article →Capacit'e Infraprojects and NCC have secured ₹933 crore worth of contracts from Great Value Realty and BPTP for major residential projects in Noida and Gurugram, enhancing housing options in the NCR real estate sector.
Read Article →Qure.ai's latest report outlines the transformative role of AI in enhancing health outcomes across India's public healthcare system, showcasing successes in tuberculosis detection, lung cancer diagnosis, and neurological care.
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Authored by Sameer Narkar, this piece explores how AI-powered customer intelligence platforms are revolutionising the way businesses understand and engage with their customers at scale.
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Mumbai-based customer experience (CX) technology company Konnect Insights is on track to cross $10 million in annual recurring revenue (ARR), marking a significant milestone as its global expansion gains momentum.
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YourStory profiles the top business leaders of 2025, highlighting their entrepreneurial journeys, strategic vision and the endeavors that are shaping India's business landscape.
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Amagi has reported its first quarterly results after going public, posting a 28.5% year-on-year growth in revenue along with back-to-back quarterly profits in Q4 FY26.
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Wearable sensors and motion analysis tools now capture thousands of data points per session, from acceleration and posture to micro-changes in recovery. AI turns this raw data into actionable insights instantly.
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Banker, beauty pageant winner and brand builder Dipali Mathur Dayal advocates for representation and women's financial independence.
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Celebrity Chef Sanjeev Kapoor enters the luxury wedding space, blending emotion, tradition and culinary innovation through a bespoke culinary experience, Kestone Utsav, in partnership with Kestone Global.
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Amid calls to boycott Turkey over its support for Pakistan, the former is witnessing massive cancellations by Indian wedding planners and families. Turkey generated tourism revenue of nearly $150 million from Indian weddings in 2024 alone.
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The most sought-after metro properties are now booked a full year to a year and a half in advance, with a rise in rates by 30-50%, driving couples to turn to destination weddings in tier 2 and tier 3 cities.
Read Article →Comfortable translating technical, B2B and consumer stories for a general-press audience.
A foundation built through agency experience, strategic thinking, and impactful storytelling.
Lead a five-client portfolio across real estate, construction, technology, lifestyle and aviation, running media, podcast and influencer outreach, building event concepts and campaign closing reports, and owning client servicing end to end. Coverage secured in Moneycontrol, Financial Express, ETV Bharat, Firstpost, Business Today and ANI.
Supported media relations through research, media-list building, press-release drafting and story pitching. Drafted journalist responses, ran media monitoring and daily coverage reports for clients including Amagi, Collabera Digital and Accops.
Created SEO-optimised content for blogs, articles and social media; aligned content with client objectives; edited and proofread for clarity, accuracy and consistency.
I'm a Mass Communication & Journalism postgraduate who came up reporting, producing and editing before I moved to the other side of the desk. That newsroom instinct is the difference. I pitch stories the way an editor wants to receive them.
As a freelancer I work the way a good in-house comms lead would: close to the brand, fast on the brief, and honest about what's a real story versus what's just an announcement. I care about coverage that's precise, measurable and reputation-building, not vanity hits.
Recognised for client communication and servicing, third rank for academic excellence, and an active member of the Institute's Internal Quality Assurance Cell.
Tell me what you're launching, building or repositioning. I'll tell you honestly where the story is and how we land it.